Thinking out loud
From inside the studio
Long read27 Oct 2026
Experience Design isn’t a Tenant
Written by Lauren Dyer, Client Growth Director
Read the articleFor clients
The questions we get asked most
Straight answers for brands, developers and cultural organisations planning their first, or next, immersive project.
Ask a questionWe’ve got an idea. Where do we start?
With our Seed Design process. It’s a short, fixed sprint with the full studio: strategy, research, concept, visualisation and a working prototype. It runs for an agreed time at a fixed fee, and you get a clear list of deliverables.
We don’t have a brief yet. Is that a problem?
Not at all. Many of our best projects started as a spark that needed shaping. Tell us who you want to reach, the place you’re working with and what you want the outcome to be, and we’ll shape the brief with you.
Who will we actually be working with?
Our creative, technology and production teams work as one from the first conversation, so the people who shape your story are the ones who build it. We’re a curious bunch: researchers, artists, coders, sound designers and engineers who test ideas on the workshop floor before they go anywhere near your space.
Here to stay or here for a moment?
Both have their place. A temporary experience creates a moment, gets people talking and tests an idea. A permanent destination becomes a place people love and return to. We design for both and we build control platforms smart and intuitive enough for a small in-house team to run a whole content programme for years.
How will we know it worked?
We agree what success looks like before we design anything. That might be dwell time, footfall, repeat visits, social sharing or press coverage, depending on your goals. We build in ways to measure it from day one, so after opening you have evidence.
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Culture
Inside Seeper
The people, rituals and late-night breakthroughs behind the work, told by the team themselves.
Meet the makerLouis Clarke, Growth and Strategy LeadComing soon
A day in the studioFrom stand-up to site visit: 24 hours in the studioComing soon
Hack weekWhat happens when we give the whole studio a week to playComing soon
Behind the buildCulture House: the night before openingComing soon
Studio ritualsFriday show-and-tell: what the team made this weekComing soon
Network weekIAAPA London, Experience UKComing soon
Labs nightPrototypes, pizza and the ideas that made it throughComing soon
Talks & events
Seeper on tour
- Upcoming · 3–4 November 2026MAPIC 2026Palais des Festivals, Cannes, France
- Upcoming · 16–20 November 2026IAAPA Expo 2026Orlando, Florida
- Upcoming · 20–21 January 2027Blooloop Festival of Innovation 2027Virtual
- Upcoming · 9–10 November 2027Innovate X 2027Arcade Arena, London
The best projects start with a conversation, not a contract. Bring us the hunch and we’ll help you find the story in it.
Download
The state ofimmersive 2027
Our annual look at audiences, technology and investment in experiential.
Coming soon
Work with us
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