Dewar's Aberfeldy Distillery Immersive Experience
Dewar’s Aberfeldy Distillery (Glock)
[Work] Brand worlds
An Interactive Journey Through the World of Dewar's
Results
- Distillery visitors in 2025
- 25,000+
- Countries they came from
- 68
- Master Blender of the Year, as a digital avatar
- 6×
Aims
Collaborating with the exceptionally talented team at creative agency Glock, our goal was to create an engaging, multi-sensory experience that deepened visitors’ appreciation for Dewar's. By showcasing the craftsmanship, heritage, and innovation behind the brand, the experience aimed to connect with new audiences and solidify loyalty among whisky enthusiasts.
Guests explored Dewar's Whisky through an immersive experience that combined storytelling, technology, and craftsmanship.
Insights
The event demonstrated how blending tactile and digital storytelling can create impactful brand experiences. By merging tradition with modernity, it resonated with both whisky connoisseurs and curious newcomers, leaving a memorable impression.
Coverage
Coverage of the immersive experience and tickets for a range of Whiskey experiences at Dewar's Aberfeldy Whisky Distillery.
Find out more:
Dewar's: Aberfeldy Experience Tickets
World Brand Design Society: The Immersive Reimagining of Dewar's Aberfeldy Distillery Experience
Immerse yourself in the world of Dewar's Whisky through an Interactive Tour.
Behind the scenes…
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Dewar's Aberfeldy Distillery: Aberfeldy, Perthshire PH15 2EB
