Interactive Virtual Lift

Manhattan Loft Corporation

[Work] Developments

  • Client: Manhattan Loft Corporation
  • Project type: Developments
  • 2013

Engaging Construction Innovation

  • Developments

Aims

The interactive virtual lift was created to accompany the construction of a new hotel and residential complex in Stratford, London, for Manhattan Loft Corporation. The goal was to make the construction site more interesting and entertaining while educating prospective occupants and locals about the development.

Seeper designed and installed an interactive virtual lift within the hoarding of a new hotel and residential complex in Stratford, London, for Manhattan Loft Corporation.

Interactive virtual lift for Manhattan Loft Corporation transforms a Stratford construction site into an engaging learning experience.
A photo of a virtual elevator.
A photo of a virtual elevator.

Insights

Embedded in the hoarding surrounding the development, the virtual lift features buttons that play videos about the building's vision, architecture, and surroundings. Designed with a custom button panel, control system, interactive software, audio system, and LED wall, the installation is weather and vandal-proof. It serves as both a high-end sales tool and a community outreach initiative, attracting thousands of viewers from the nearby Westfield Shopping Centre and train station.

Coverage

The interactive virtual lift project garnered media coverage and public attention for its innovative approach to engaging with urban development.

A photo of a virtual elevator.

Transforming construction sites into interactive learning experiences.

Seeper

Behind the scenes…

A photo of a virtual elevator.
A photo of a virtual elevator.
Interactive virtual lift for Manhattan Loft Corporation transforms a Stratford construction site into an engaging learning experience.

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Get directions

International Way, Stratford, London E20 1FD

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