SeeCity Canary Wharf
Canary Wharf Group
[Work] Developments
Immersive Cityscape Projection Mastery
Results
- Build
- 1 yr
- Engineers and artists
- 10
- Resolution model
- 40K
- Projection onto scale models
- 360°
Aims
Our goal was to design an advanced projection mapping tool that could optimise coverage, resolution, and focus for any number of projectors across complex surfaces. We aimed to create a captivating marketing suite that would impress and inform potential clients about the real estate offerings.
We created a seamless 360-degree projection mapping for a complex architectural scale model of a section of London.
Insights
The seeCity model, a year-long project by 10 engineers and artists, showcases luxury real estate in stunning 40K resolution. The process developed for this can be applied to future installations, from masterplans to individual buildings.
Revolutionising Real Estate Marketing with 360-Degree Projection Mapping
Behind the scenes…
