Shrek's Adventure London
Merlin and DreamWorks
[Work] Destinations
Step into the World of Shrek!
Results
- Months to complete
- 8
- Visitors a day
- 2,000+
- Sq ft walk-through
- 20,000
Aims
Our goal was to bring the beloved world of DreamWorks animation into the physical realm for the first time. We aimed to create an unforgettable and magical experience that captivates visitors of all ages, making Shrek’s Adventure! London is a must-visit destination where families can create lasting memories together.
In the heart of London, Seeper designed an enchanting Shrek’s Adventure! attraction with live performances, a 4D bus ride, and DreamWorks magic.
Insights
After concept development and approvals, Seeper completed the Shrek’s Adventure! attraction in only eight months. The project involved detailed design and seamless integration of interactive storytelling and engaging performances for a captivating visitor experience.
Coverage
Shrek’s Adventure attracts hundreds of thousands of visitors each year. The attraction has been the focus of a significant national media campaign, including television adverts, newspaper features, and online coverage, highlighting its status as a premier entertainment destination.
A Multi-Sensory Journey with Shrek and Friends
Behind the scenes…
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Shrek's Adventure!: County Hall, Westminster Bridge Road, London SE1 7PB
