SEA LIFE Sydney Aquarium
Merlin Entertainment
[Work] Destinations
An Immersive Journey Through the Reef
Results
- Aquarium visitors a year
- 1.2M+
- Locations across the USA, China and Australia
- 5
Aims
Our aim was to create an engaging, educational experience showcasing the Great Barrier Reef's beauty and complexity. Through advanced technology and interactive storytelling, we sought to connect visitors with the ecosystem and highlight conservation importance.
Commissioned by Merlin Entertainments, Seeper created an immersive Great Barrier Reef experience at SEA LIFE Sydney Aquarium.






Insights
We developed a theme book for the project and used laser sensors to animate footsteps on a bioluminescent beach, letting guests create patterns. Nighttime beach scenes were mapped to enhance the immersive tropical island experience.
Dive into the Wonders of the Great Barrier Reef Interactive Experience
Behind the scenes…






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SEA LIFE Sydney Aquarium: Darling Harbour, Sydney NSW 2000, Australia

