Queens of the Metaverse
Meta (We Are Social)
[Work] Brand worlds
An Immersive Fashion Experience with Meta
Results
- Campaign impressions
- 500M+
- Live attendees
- 300+
- Combined Instagram following reached
- 30M+
Aims
Our objective was to create a hybrid physical and digital environment that highlights the intersection of fashion and technology. By blending physical garments with digital enhancements such as audio, lighting, and AR displays, we sought to offer guests an immersive experience that showcases the innovative use of the Metaverse in fashion design.
Seeper designed, created, and hosted a groundbreaking fashion show for Meta, where unique designs created in a virtual reality environment were modelled by some of the UK's most influential drag artists.
Insights
The fashion show featured high-energy video back#DROPs, choreographed stage performances, and an opportunity for guests to explore the technologies involved. Highlights included AR posters, a Reels Runway for visitors to star in their own runway shows, Oculus Quest 2 headsets, and an AR-zone to experience the stars' costumes. Every element, from venue selection to digital content, was designed by Seeper to create a cohesive narrative journey.
Coverage
The Meta Fashion Show received widespread attention for its innovative approach to combining physical and digital fashion. It showcased diverse talent and fostered an inclusive party atmosphere, attracting celebrities like Gok Wan and Nicole Scherzinger. Visitors were captivated by the immersive experience and the seamless integration of technology, making it a standout event in the fashion and tech industries.
Where Virtual Designs Walk the Runway
Behind the scenes…
